Strength in Numbers: Building Effective "Buy Independent / Buy Local" Campaigns
Jeff Milchen, AMIBA
January 31 & February 1 11:00am | C352

“Buy Independent/Buy Local” campaigns are spreading rapidly, with good reason. Properly done, such initiatives can influence local culture and lead many people to choose local independent businesses more frequently in lieu of chains or online shopping. This presentation will guide you through key components of building a campaign that can create real shifts in local culture and spending, while pointing out common pitfalls to avoid. 

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Creative Merchandising Displays on a Budget
Patricia Norins
February 1 3:00pm | C352

There's no question that incredible store merchandising translates to higher store sales.  Patricia Norins, publisher of GIFT SHOP Magazine, will share innovative visual merchandising strategies that will inspire you to create more impactful displays that will help you sell more products!  In this fast-paced and highly visual seminar, you will walk with strategies to create unique props, new ways to implement color, ideas to create interesting new signage and effective point of sale displays, and great tips for store lighting.

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Easy To Implement Customer Loyalty Programs That Track Themselves
Christi Tullis
January 31 3:00pm | Building B 16th Floor, World Forum

Join former award winning retailer/designer and Social Media Marketing Queen, Christi Tullis to learn how to incorporate a loyalty program with little or no work on your part. Build brand loyalty, keep the attention of current customers, attract potential customers-all while increasing sales.

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